The foundation of self-improvement is a commitment to perpetual learning. Reading is one of the most effective ways you can acquire knowledge that can be implemented into your everyday life.
I have read each of the books listed below cover-to-cover, and each one can either directly or indirectly help you become a better broadcaster.
They are listed in order of personal impact and importance, but I recommend all of them equally.
GROWCASTING’S RECOMMENDED READING
Eat Bacon Don’t Jog: Get Strong. Get Lean. No Bullshit.
If you allow it to, this book can change your life for the better. It does an excellent job explaining the ketogenic lifestyle in an easy-to-read format. Get into the best shape of your life effectively and efficiently.
David Perlmutter, MD and Kristin Loberg
Explains the benefits of a ketogenic program pertaining to brain function and disease prevention. The resulting fat burning and weight loss are viewed as a secondary benefit. You will never look at sugar and carbohydrates the same way again.
Never Eat Alone
Tremendous resource on creating value for others. The chapter on health, wealth, and children is worth the price of the book.
The 21 Irrefutable Laws of Leadership
John C. Maxwell
This is ranked fourth only because of how much I believe in the first three books on the list. Easy read, and invaluable lessons.
Good to Great
One of the greatest collective case studies of all-time. A must-read regardless of your line of work.
Swim With the Sharks Without Being Eaten Alive
Practical advice on building authentic relationships. Real-world examples provided throughout, including one involving the Minnesota Twins.
The Bullpen Gospels
Arguably the best baseball book of this generation. If you have ever worked in the minor leagues, you can relate to The Bullpen Gospels. Another one that is very easy to read.
Steven Levitt and Stephen Dubner
Freakonomics will develop your thought process when it comes to analyzing large samples of data. I recommend reading this as a precursor to Moneyball or anything else related to Sabermetrics.
Excellent resource on many of baseball’s unwritten rules.
How to Win Friends and Influence People
Business classic similar to Swim With the Sharks. Plenty of real life examples to support its claims.
Getting Things Done
Another book filled with practical advice you can immediately apply to your day-to-day routine. The two-minute rule and the value of having a whiteboard are two important takeaways.
An outstanding resource for broadcasters of any level with hundreds of colorful snippets chronicling the game’s history.
American Baseball Coaches Association
Comprehensive resource on basic baseball fundamentals. I make sure to pack this on every road trip.
Jason Kendall and Lee Judge
The game seen through the eyes of Major League All-Star catcher Jason Kendall. There is some excellent advice for media types sprinkled in.
Book Yourself Solid
Very helpful material you can use to improve your sales efforts.
Moneyball: The Art of Winning an Unfair Game
The book that helped bring Sabermetrics into the mainstream discussion.
The Only Rule is it Has to Work
Ben Lindbergh and Sam Miller
A modern day Moneyball applied to an independent minor league team. Similar to The Bullpen Gospels in that anyone who has worked in minor league baseball can relate.
Trump: The Art of the Deal
Donald Trump and Tony Schwarz
This book does an excellent job providing insight on how to effectively complete large-scale projects from start to finish.
Think and Grow Rich
Another business classic. Can delve into the spiritual and philosophical at times, but still offers some very practical and applicable advice.
This list will be updated regularly.