Charisma is the least tangible of Growcasting’s Five Tools of Effective Broadcasting, but it carries equal importance. If structure is what glues the physical elements of a broadcast together, charisma and energy are what bind the other four tools together.
Growcasting’s mission is to help every baseball broadcaster improve. Your development should be an ongoing process, but strong charisma will allow your tools to play above their present capabilities.
Your charisma is essentially a representation of your on-air personality, which is what makes the tool more difficult to fully define than the other four. Effective accuracy, mechanics, quality of information, and structure are easily measurable, but there is a much wider range of what a listener would accept as “effective charisma.” In other words, a listener will determine that your information is either accurate or inaccurate. That same listener, however, might be willing to connect with several different broadcasting styles.
Growcasting breaks charisma into three categories: Excitability, Captivation, and Listenability. All three have a direct impact on how much the listener will enjoy your broadcast.