A quality broadcaster needs to be objective. We fleshed this out considerably in our discussions on accuracy and quality of information. A broadcaster’s job is to provide relevant and substantial information in an accurate and timely manner to those who cannot see the game with their own eyes.
“Objective” is defined as “(of a person or their judgment) not influenced by personal feelings or opinions in considering and representing facts.”
The operative word is “facts.”
A baseball announcer can fulfull their responsibility of being objective simply by providing the listener with accurate and relevant facts.
Unfortunately, there are too many instances where baseball broadcasters (at all levels) conflate being “objective” with being “negative.”
Similarly, there are too many cases where baseball broadcasters (at all levels) possess a misinformed belief that being “objective” and being “positive” are somehow mutually exclusive.
Make no mistake–you cannot lie to the listener. If a batter pops out to shallow center field, you can’t make it sound like the ball carried to the warning track and almost left the yard. On the other hand, injecting derisive commentary into your broadcast just because a team or player happens to be scuffling is equally wrong, and crosses the line between telling the truth and being outright negative.
Charisma is the least tangible of Growcasting’s Five Tools of Effective Broadcasting, but it carries equal importance. If structure is what glues the physical elements of a broadcast together, charisma and energy are what bind the other four tools together.
Growcasting’s mission is to help every baseball broadcaster improve. Your development should be an ongoing process, but strong charisma will allow your tools to play above their present capabilities.
Your charisma is essentially a representation of your on-air personality, which is what makes the tool more difficult to fully define than the other four. Effective accuracy, mechanics, quality of information, and structure are easily measurable, but there is a much wider range of what a listener would accept as “effective charisma.” In other words, a listener will determine that your information is either accurate or inaccurate. That same listener, however, might be willing to connect with several different broadcasting styles.
Growcasting breaks charisma into three categories: Excitability, Captivation, and Listenability. All three have a direct impact on how much the listener will enjoy your broadcast.